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TASA Thursday - From social media to generative media

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Join us on Thursday 19 October 2023 for our next TASA Thursday session 'From Social media to generative media,' presented by Dr Mark Carrigan.

Mark's initial work on generative AI has been concerned with issues of policy and practice within universities. Mark is writing a guide book for academics about how to use generative AI in reflective and creative ways, building on a previous book he wrote Social Media for Academics.

He originally saw the parallel as a matter of the challenges facing academics but Mark has since realised the interconnections are much deeper than this. Generative AI systems are trained on user generated content at a time when social platforms are running up against the limits of the digital advertising model and exploring new subscription-based approaches.

They have played an essential role in accelerating hype through end users sharing screenshots and influencers building capital out of this shared object of attention. What OpenAI euphemistically refers to as 'collective intelligence' has relied on social platforms to facilitate what Nancy Baym and Jean Burgess call public pedagogy: users developing their own ideas of what to do with a platform and sharing these with others. Generative AI is utterly entangled with social media while auguring a radical shift in it.

The humane technology guru Tristan Harris has talked about social media as our 'first contact' with AI and generative AI as our 'second contact'. This feels overly simplistic but it does raise the question of how we conceptualise the relationship between and historicise the emergence of generative AI in terms of a broader history of the platform economy.

Mark Carrigan, Lecturer in Education, University of Manchester

Mark A. Carrigan is a Lecturer in Education at the University of Manchester where he is programme director for the MA Digital Technologies, Communication and Education (DTCE) and co-lead of the DTCE Research and Scholarship group.

Mark A. Carrigan is a Lecturer in Education at the University of Manchester where he is programme director for the MA Digital Technologies, Communication and Education (DTCE) and co-lead of the DTCE Research and Scholarship group. He’s the author of Social Media for Academics, pub1lished by Sage and now in its second edition.

When:

Thursday, October 19, 2023, 7:00 PM until 8:00 PM E. Australia Time (UTC+10:00)

Videoconference information will be provided in an email once registration is complete.

Event Contact(s):

Penny Toth

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TASA Thursdays

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TASA Thursday - From social media to generative media